About us


BERENT is an independent full service market research organisation, owned and managed by experienced professionals.

BERENT's international specialisation is focusing on understanding how the different (national) cultures of buyers, consumers and business partners work and what the implication for the client's business is.

BERENT is one of the leading providers of research-based information and counsel to the media industry in North Europe e.g. TV-/radiostations, media con tent providers, media agencies, advertising agencies, sponsors and advertisers.

The researchers/consultants at BERENT have wide experience in all phases of modern marketing research in industries such as food/beverage, banking/insurance, computer/IT/communication, retailing, sport and electronic entertainment as well as the business-to-business and industrial markets.

BERENT does not supply pre-packaged research products. Our research prof essionals are highly-experienced research generalists, with particular expertise in the following fields of research

• Audience Research (viewers'/listeners' behaviour)
• Brand development (such as brand value tracking, advertising effect and behaviour effects at different markets and cultures)
• Advertising Research/Print advertisement and TV commercial diagnose (such as pre-test optimisation of design, brand penetration, etc. at different marke ts and cultures)
• Sponsorship Research (rub-off, impact on brand equity, sales, etc.)
• Advertising/sponsorship tracking (long-term monitoring of advertising/sponsorship effects)
• Usage & Attitude Research (related to media activities)
• New Media (internet surfers' profile, web-content evaluation/testing, virtual product development, impact on brand equity, sales, etc.)